Working closely with the Warby Parker Product/Brand team, my role was to help craft the design and experience of their landing and retail pages, as well as the eye exam booking tool. This included working on visual design, information architecture, user experience, rapid prototyping, and delivery of the final product.

YEAR
2014-2015

ROLES
UX Design, UI Design, Prototyping

TEAM
Benny Campa (CD), Travis Weber (DD), Chris Ryan (PD), Grace Larosa (UX), Tim Riley (P)

Goals

Some of the goals set around building each layout included beautifully showcasing Warby Parker’s rotating sun & eyewear line and informing users of the quality and detail that go into all facets of the brand. Each page needed to work seamlessly across all device sizes, especially mobile since the majority of customers browse and shop on their phones.

Location Pages

With stores increasingly popping up around the country, relevant details specific to each location needed to be highlighted since each store is slightly unique. Equally important was including photography of the beautiful interior and exterior decor that are integral to the Warby brand.

Booking Tool

The eye exam booking tool needed to be purposeful and fit within the existing Warby Parker framework while presenting customers with a fluid, informed checkout experience. With a few simple steps the customer selects a date/time, provides some basic information and quickly receives confirmation of their appointment.